Category: Tips


Avoid the Proposal Black Abyss of Doom

Proposals are a pivotal part of selling. Good ones win; bad ones don’t. But they sure aren’t easy to get right. They either: take ages – if you create something entirely new; or aren’t very...


Don’t be “the best”

People are always banging on about how they are the best at things – “we are the fastest, oldest, most experienced, cleverest, sharpest, smartest…” There are a couple of problems with this: Everyone else...