Westrow styles hair backstage at the Leeds Fashion Initiative

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Yorkshire-based hairdressing group, Westrow, lent its styling skills to the launch of the Leeds Fashion Initiative (LFI), where 12 of the award-winning brand’s stylists worked backstage to style the hair of 24 models at the catwalk event.

Held at the Leeds City Museum, the launch was a collaborative effort, initiated by Lambert’s Yard, a Leeds-based independent fashion store, with aims to develop a three-year strategy to revive the region’s fashion and clothing industries. The initiative pledges to support emerging fashion designers, with training and business support, to help re-establish the city as a leading centre for fashion design, clothing and textile manufacture.

The project is an affiliation between Lambert’s Yard, Regeneration through the Arts, the Centre for Fashion Enterprise (CFE), which is a part of the London College of Fashion, and Leeds City Council. Iconic Yorkshire clothing manufacturer A. W. Hainsworth & Sons created many of the garments modelled on the night, and a selection of leading fashion brands and emerging new designers demonstrated their support for the cause, by providing key looks for the runway. Burberry, Aquascutum, Christopher Raeburn and Terry De Havilland were just a few of the brands showcased at the event.

With its Yorkshire heritage and eight stores across the county, Westrow was the obvious choice to take charge of the hairstyling backstage. Westrow’s talented teams created a number of looks, inspired by what are set to be next season’s key hair trends.

Steve Rowbottom, Westrow Director, said: “It was a real pleasure for our teams to work backstage at the LFI. The regeneration of Leeds has seen it become a truly exciting city, so to see it strengthening its connection with the fashion world and re-visiting its fashion industry roots, is a natural progression. The launch night was inspiring and to work alongside emerging fashion talent was both exciting and motivating for our team.”

Image Credits: Harrison France, Portia Hunt

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