‘Facts tell, stories sell’. How to tell great stories

Storytelling has been around as long as mankind has.

We’re biologically wired to love them – both telling them, and hearing them.

Your customers and prospects are the same. They want to hear stories from you. Certainly much more than the usual stuff people say when they sell – “We were founded in 1922”, “We have market-leading customer service” or “Here’s a map of our offices”.

This video shows how to weave stories into your conversations in ways that sound natural and impressive: click here.

Have a good week,



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