Tuesday Tip: Leadership Presentations – how to convince people to follow your vision
This week’s top tip from our Liverpool Business Personality of the Year
Every Tuesday, sales expert Andy Bounds shares his top tips to improve your sales and communications (you can get more of his advice at www.andyboundsonline.com). This week’s is…
Persuading people to follow your vision is an essential skill to master.
Do it well, so they follow it well… you’ve got a great chance of success.
But if you don’t know how to win hearts and minds, they won’t go the extra mile for you.
You’ve probably experienced this many times. And, when people don’t do exactly what you want, it’s – at best – irritating. It can be career-limiting. You won’t want to experience it happening again too many times.
But imagine if you knew how to do it well. Such that every time you presented your vision, people jumped on board and busted guts to help. Imagine the benefits if you could achieve this.
Fortunately, it’s easier to do so than many people think. It involves focusing on three critical steps. And these steps work – often, very fast. I’ve seen it hundreds of times…
Step #1: Why it’s needed
Be crystal clear why change is needed. Do so in a way that resonates with them, by showing how the current situation isn’t giving them the outputs they want. Make the problem as big as you can – ‘and if this continues for the next few months, it could mean xyz’.
You want them to think ‘yes, we need to change’.
Step #2: State your future vision
Once they realise change is essential, show them the ‘happy future place’ you want to get to. Explain how your vision will give them more of what they want and/or less of what they don’t.
You want them to think ‘yes, I’d love it to be like that’.
Step #3: clarify immediate actions
Be clear what each of them must do immediately, to start the journey towards the vision. This might be new things for them to start; and/or current things for them to stop. You might tell them what to do, suggest options they can choose from, or give them guidance and ask them to choose.
You want them to think ‘and I know exactly what to do right now’.
So, a very brief summary:
- Why it’s needed, so they think ‘yes, we need to change’
- State your future vision, so they think ‘yes, I’d love it to be like that’
- Clarify immediate actions, so they think ‘and I know exactly what to do right now’
Want an example? Check out the structure of this Tip…
… and so, let’s finish with the immediate action:
As you close this e-mail, look at today’s diary, and identify a situation where you want somebody to change their approach to something. Then, create your communication using the three steps in this Tip.
And if you love simple tips like this, there are loads more for you here.