You know all those times when you’re right, and the other person is wrong…?

…well, unfortunately, they don’t think they’re wrong.

And, as the saying goes, proving to someone they’re wrong is never a good way to win an argument.

And, anyway, their view isn’t wrong. It’s different, is all.

The key is to focus on finding an outcome that works for you both, not proving they’re wrong. After all, it’s more important to find a solution than it is to be right.

Personal Development Ninja Paul McGee uses a brilliant analogy to describe this right/wrong issue – a beachball.

Here’s my version of it, and how it relates to how you persuade others

Just think what would happen to your business if you could double your ability to persuade.

Have a good week,


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